After being inspired by the ice bucket challenge, we were approached by patron of the White Lodge charity, Gemma Bissix, to provide digital marketing support for their own money-raising challenge – The Big Soak.
The Big Soak consisted of soaking yourself with freezing cold water and tagging your friends to encourage them to do it too. We provided our logo design, branding support and social media asset creation free of charge for this outstanding cause.
A large number of celebrities got involved with The Big Soak campaign, resulting in thousands of pounds being donated. The key aspect of managing this campaign was to create exciting visuals to stop people scrolling on their social media feeds and encourage donations.