The SLWP focused on waste management and recycling issues within the areas of Kingston, Merton, Sutton and Croydon.
At the time of running the campaigns, there was a waste collection issue within the area, so Sutton Council needed our campaign to improve their public image, assure the community that they were working on solutions to address the issues and also to educate the community on waste and recycling issues. To achieve this, we ran three paid advertising campaigns: ‘destination recycling’, ‘what can be recycled?’, and ‘plastic planet’.
Our government-backed campaigns resulted in a positive reaction from the community, and drove more traffic to the South London Waste Partnership website. There they were able to book additional waste collections and educate themselves on what can and can’t be recycled. We continue to be an approved supplier for Sutton and Kingston council since the successful launch of these campaigns.