Wanting to work with a digital marketing agency with experience in the shooting industry (Purdey), Starkey Outdoor started a partnership with Ellis Digital back in 2021.
They were keen to develop their social media channels and utilise their extensive database via email marketing both with the aim to drive traffic through to their website. The key point here wasn’t retention it was finding new audiences and the activation of the current databases into regular customers.
Our social media strategy was vast but focused on three key elements which are the creation of bespoke assets, generating customer engagement and growing numbers. This has driven a huge volume of traffic from their social and email systems to their website generating sales and repeat business.