Wanting to work with a local digital marketing agency, One Orthopaedics approached us to develop and manage their organic social media strategy, both map pack and organic SEO, and provide website and graphic design support.
To reach their full target audience, we created new Instagram and LinkedIn profiles for One Orthopaedics, as well as taking control of their existing Facebook page. After researching competitors, we found that there were very few orthopaedic clinics were using social media to reach patients and other healthcare professionals. This meant we were able to leverage this and position One Orthopaedics as industry trend setters. Our ongoing graphic design support involves updating the look and feel of the brand through patient collateral, including note pads and patient guides, and other printed items such as pop-up banners for conferences.
Within the five months we have been working on their organic SEO strategy, One Orthopaedics has 14 keywords ranking on Google. Three of their map pack SEO keywords are also within the top three ranking spots for Google maps searches, including one which has remained in the number one ranking spot since July. Combined with our organic social media content, we have driven over 300 people to the One Orthopaedic website and increased website traffic by 41.85%.