We used paid social campaigns and regular, engaging organic social content to raise awareness about the new brand and to help sell tickets for the luxury dining experience.
The paid social campaigns were bespoke to each location, with our in-house graphic designers producing enticing creative assets for each individual venue. The traffic campaign directed users to the Dining Domes website, as did the organic social content. Our stylised organic social content included both images and animations, made by our graphic designers, leading to Dining Domes dominating the igloo dining market in 2021.
Our organic and paid social campaigns reached over 250,000 people and were so successful that they had to be switched off early! Over the course of just seven months, we managed to completely sell out all available dining experiences at every location.