We undertake a range of digital marketing services to encourage bookings and to spread the word about the Best Parties Ever, including paid and organic social media management and PPC campaigns. Working across over 25 social media accounts, our content is tailored to suit the needs of each venue and to each individual social media platform.
Our organic social media strategy covers Instagram, Facebook, Twitter, LinkedIn and TikTok. Alongside this, our extensive paid social media campaigns cover Facebook and TikTok, including a retargeting campaign to capture an already engaged audience. To furthermore encourage party bookings, in the summer of 2022 our in-house graphic designers created a video that was played on the back of media display vans as they drove round locations close to each venue. The video highlighted what to expect at the parties and also contained a QR code with a booking discount.
Handling in excess of over 20,000 comments and inbox messages each year, we help Best Parties Ever deliver an event not to be missed. Through our marketing efforts in 2022, we have sent over 150,000 users to their website and have completely sold out 107 party nights across all venues, including completely selling out all party nights at multiple venues.