Although they were already an established business, Ace Eyewear discovered they were losing clients to other opticians in the area. After being recommended our services, they approached us to elevate their position in the market and to gain visibility across social media. We created and managed multiple paid social media campaigns to achieve their desired results.
Along with high end images, our in-house graphic designers created GIFs and videos for us to use as part of our paid social campaigns, ensuring that each asset reflected the luxurious Ace Eyewear brand. Once we had captured the audiences’ attention with our engaging creative ads, we drove users onto the Ace Eyewear website to encourage them to browse the website and book an eye test.
Although initially there was only a small budget, our first campaign was so successful that Ace Eyewear reinvested their profits back into growing the paid social campaigns. These short burst campaigns were constructed using relevant national awareness days and special offers to attract the target audiences’ attention. The final outcome of the campaigns were an increase in Ace Eyewear’s visibility within the market and digital footfall which led to a rise in sales.