What is SEO and why is it important?

Search Engine Optimisation (SEO) refers to a set of practices with the goal of ranking pages higher in search engines such as Google, Bing and Yahoo. As search engines are the main way that people discover online content, achieving a high ranking can be crucial to the success of your business. 

If you feel that you’re not getting the website traffic that you deserve, then you need to develop a successful SEO strategy to reach your target audience. The implementation of SEO can greatly improve your website ranking on search engines, which will get you more traffic and higher engagement which leads to increased sales. 

What Are The Different Types of SEO?

Organic SEO

Organic SEO refers to the methods of obtaining a high ranking on a search engine results page through the use of algorithm-driven enhancements to your website. Commonly used practices include, writing highly-relevant content, back-linking and frequent incorporation of keywords. 

Why is organic SEO important? 

Organic SEO is especially important in the modern world as research shows that 75% of internet users don’t click past the first page of search results. So if you aren’t on the first page, your website will get minimal traffic and you could struggle to attract leads and sales. This will inadvertently impact your ability to gain trust with your customers and build a worthy reputation.

Recent studies have shown that organic traffic captures more than 40% of revenue, which further outlines the importance of the ‘search’ tool being truly valuable in the world of digital marketing. 

How do I rank my business with organic SEO? 

To get ranking on a search engine, you need to make sure that your website is worthy of reaching the top spot. The strategies to get there may include some of the following techniques: 

  • Content Creation – Creating content that targets your chosen keywords for your campaign.
  • The use of multimedia content – Adding visual elements to your site pages will engage visitors and encourage them to spend more time on your website. 
  • Optimising page load times – Your page loading times shouldn’t take longer than 2-3 seconds in order to minimise your website bounce rate. 
  • Simplifying your site navigation – Carrying out this task will let site visitors find information quickly and efficiently, which will keep them navigating your site for longer. 
  • Backlinks – Implementing backlinks is especially valuable for SEO because they show that your web pages have authority. They will also signal to search engines that others vouch for your content.

Google map pack SEO 

Whilst organic SEO works to rank your website, map pack SEO works to rank your Google Business Profile (aka your Google My Business page) within map location search results. When searching for a business or service, you will have noticed the search engine results which show the map location of a business close to you. A successful map pack SEO strategy will rank your business within the first three positions on the map locations.

Why is Google map pack important? 

On map pack, the top three search results receive 75% of the clicks, which means that if you are in this bracket, it’s more likely that a searcher will interact with your business. This may be in the form of clicking on your website, calling your phone number, or getting directions to your business. 

Also, map pack SEO is a great way to improve visibility of your customer reviews which are positioned on your GMB profile. If customers can see that you’ve got a good rating and a reputable brand, they will be more inclined to trust your products or services and are more likely to engage with you. 

Lastly, map pack is beneficial if you receive a lot of mobile searches because when users see your local business first on a mobile, it’ll be placed higher upon the screen which may lead to users choosing your products or services over a competitor. 

How do I Rank My Business on Map Pack?

Getting ranked highly on this form of SEO is all based on dynamic algorithms. 

To start with the basics, make sure that you update your information i.e. address, services, company name and then add a good description which succinctly outlines your business. 

Doing these basic requirements won’t guarantee you in the top 3 position on Google Maps but it’s a good groundwork that will improve your chances. To reach the top rankings for map pack you’ll need to carry out processes such as implementing multimedia, review writing and keyword-rich descriptions.  

Contact our team today and begin your journey into organic or map pack SEO.