The Big Soak Challenge

Concept and Branding Assistance

The Big Soak Challenge was a charity initiative that we wanted to get on board with and support from the start. This challenge was set up by Gemma Bissix for the White Lodge Charity in Weybridge, a charity close to her heart. The idea was to soak yourself with freezing cold water in exciting and different ways then tag your friends to take part! The key was to deliver exciting visuals to stop the scroll on social feeds and encourage donations. We worked with Gemma and The White Lodge Charity with the design of the logo and branding support with videos and artwork. The campaign raised thousands and a large number of celebrities got involved! Our time was donated free of charge.