South London Waste Partnership

Social Media Advertising – Destination Recycling

South London Waste Partnership is a council-run initiative working across four London boroughs to provide and improve cost-effective waste and recycling services. We worked with London Recycles to adapt video and imagery content to resonate with segregated aged audiences across Facebook and Instagram. The aim was simple, we wanted to encourage services users to recycle and think differently about their plastic waste. The campaign was launched during ‘Recycling Week’ and was incredibly successful generating over 285,000 video views which was 541% over the initial target.