Having an effective digital marketing strategy for Black Friday

As the holidays are approaching, marketers around the world are getting ready for Black Friday. Black Friday takes place every year at the end of November. It marks the start of the holiday shopping season when companies roll out discounts and deals. What many people don’t know is that there is an abundance of effective strategies at your disposal which can impress customers, drive sales and so that you can stay ahead of competitors. If you’re unsure about the right techniques for your strategy, here’s a list of some tried and tested tactics that have been proven to be effective for Black Friday. 

Effective strategies

Construct an email marketing plan

Email marketing is one of the most effective ideas for boosting interest and revenue in your products or services. It’s important that you construct and use a good database with many of your current and prospective customers listed so that you are targeting the right people with your campaign.

We also recommend that you start to send out your emails in advance on the lead up to Black Friday so that customers can discover your offers and plan their purchases. This helps to create a sense of excitement as customers will anticipate when the deals go live so that they can make a purchase.

Create a sense of urgency

A great way to increase engagement and sales is to get customers to act quickly to the offers that you are presenting to them. Some good examples of creating a stronger sense of urgency include: 

  • Stating when items are low in stock. 
  • Highlighting that it is a limited-time offer.
  • Creating media messaging that implies it’s their last chance to buy or that the deal is going to end soon.

Connect your website to your social media platforms

Social media is a great platform for consumers to learn about brands and products and make purchases. If you connect your website to platforms such as Instagram, Facebook and TikTok, then it offers more avenues for your customers to reach your product, which can lead to an increase in sales. This will also help to raise your number of followers, which makes it great for brand awareness and exposure.

Use Black Friday hashtags to reach your audience

During Black Friday, there is a multitude of different hashtags that you can use to connect with new users across different platforms. It’s also important to implement hashtags to help people discover your Black Friday deals, offers and promotions.

Here are some examples of some useful hashtags to add to your posts:






Offer a minimum spending reward to your customers

Giving minimum spending rewards to your customers is a really good way to boost conversion rates and get more customers spending money on a business. Some examples of this strategy may be to give customers free shipping if they spend £50 or more. You could also create a reward where a customer receives a free selected item of their choice if they spend £30 or more.

The most important thing is that you make the customer feel like you are offering them a great deal and that you value having them buying your products or services.
If customers are feeling valued, then they are far more likely to make purchases with a business. 

Implement a chatbot

Having a chatbot on your website can be particularly useful for helping customers find products or services quickly and easily. You need to make sure that you program the bot to ask a series of questions that can help to narrow down their search so that they can find what they’re looking for. If chatbots are used correctly, they can directly improve your quality of customer service and help to decrease the volume of enquiries in your inbox, so that you can spend more time and resources on other things. 

Remember to engage with your audience, showcase the great deals that you have to offer and deliver exceptional customer experiences at this important time of the year.

If you’re looking to boost sales with a successful, strategic Black Friday marketing campaign but don’t have the time, contact us today and we’ll implement and manage your digital marketing campaigns. Click here to get started.